SAuna WOrld in Finland

SAWO, Inc. President and Marketing/Sales Director, Mr. VM Kallioniemi started the SAWO Sauna brand in 1994 for heaters and sauna accessories.  SAWO was coined from the words SAuna WOrld in Finland.

SAWO became the biggest and largest selling sauna brand in Asia by 1997. With Finland considered the authority in sauna, with sauna firmly entrenched in Finland history and way of life. The growth has continued steadily and today Sauna World in Finland is proud of being the biggest sauna accessories producer in the world.